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2 months ago

Question 1.

Which of the following types of companies is characterized as being "too reactive?"

• Customer centered

• Distribution centered

• Service centered

• Niche centered

• Competitor centered

Question 2.

Which of the following types of companies is felt to be in a better position to identify new opportunities?

• Customer centered

• Competitor centered

• Distribution centered

• Niche centered

• Service centered
Source  Download
Marketing Management
Edition: 13th
Authors:
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Answer verified by a subject expert
wrote...
Posts: 170
2 months ago
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Answer 1

Competitor centered

Answer 2

Customer centered
1
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