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Which of the following types of companies is felt to be in a better position to identify new opportunities?

msouthern

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Which of the following types of companies is felt to be in a better position to identify new opportunities?

Question 1.

Which of the following types of companies is characterized as being "too reactive?"

• Customer centered

• Distribution centered

• Service centered

• Niche centered

• Competitor centered

Question 2.

Which of the following types of companies is felt to be in a better position to identify new opportunities?

• Customer centered

• Competitor centered

• Distribution centered

• Niche centered

• Service centered

Textbook

Marketing Management

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 66 times

1 Reply

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gtur

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msouthern Author

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5 years ago

Just got PERFECT on my quiz

jcarter

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kamikazekota

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