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msouthern msouthern
wrote...
Posts: 481
Rep: 7 0
5 years ago

Question 1.

Which of the following types of companies is characterized as being "too reactive?"

• Customer centered

• Distribution centered

• Service centered

• Niche centered

• Competitor centered

Question 2.

Which of the following types of companies is felt to be in a better position to identify new opportunities?

• Customer centered

• Competitor centered

• Distribution centered

• Niche centered

• Service centered
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Answer verified by a subject expert
gturgtur
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Posts: 373
5 years ago
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