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wrote...
Posts: 177
2 months ago

Question 1.

Although marketers assume well-known brands are distinctive in consumers' minds, unless a dominant firm enjoys a legal monopoly, it must maintain constant vigilance.

• true

• false

Question 2.

As a strategy for expanding the total market, a market-penetration strategy is aimed at consumers who have never used the product.

• true

• false
Source  Download
Marketing Management
Edition: 13th
Authors:
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1 Reply
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Answer verified by a subject expert
wrote...
Posts: 168
2 months ago
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Answer 1

true

Answer 2

false
1
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