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As a strategy for expanding the total market, a market-penetration strategy is aimed at consumers ...

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As a strategy for expanding the total market, a market-penetration strategy is aimed at consumers ...

Question 1.

Although marketers assume well-known brands are distinctive in consumers' minds, unless a dominant firm enjoys a legal monopoly, it must maintain constant vigilance.

• true

• false

Question 2.

As a strategy for expanding the total market, a market-penetration strategy is aimed at consumers who have never used the product.

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• false

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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