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caillacakes caillacakes
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Posts: 511
5 years ago

Question 1.

Although marketers assume well-known brands are distinctive in consumers' minds, unless a dominant firm enjoys a legal monopoly, it must maintain constant vigilance.

• true

• false

Question 2.

As a strategy for expanding the total market, a market-penetration strategy is aimed at consumers who have never used the product.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 115 times
1 Reply
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Answer verified by a subject expert
AndreasnlnvldAndreasnlnvld
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Posts: 381
5 years ago
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caillacakes Author
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5 years ago
Thanks for your help!!
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Yesterday
Correct Slight Smile TY
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2 hours ago
Good timing, thanks!
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