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dwilliams11 dwilliams11
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5 years ago

Question 1.

Moving ________ carries risks.  The new brand can cannibalize core brand sales and lower the core brand's quality image.

• one way

• up-market

• down-market

• two ways

• none of the above

Question 2.

A product line can also be lengthened by adding more items within the present range.  There are several motives for line filling: ________, trying to satisfy dealers who complain about lost sales because of missing items in the line, trying to utilize excess capacity, and others.

• responding to sales-force demands

• reaching for incremental profits

• reaching for incremental capacity

• responding to consumer wishes

• responding to senior management wishes
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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emr21emr21
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#1
Posts: 373
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5 years ago
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dwilliams11 Author
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5 years ago
You make an excellent tutor!
GeorgeNeist
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Yesterday
I appreciate what you did here, answered it right Smiling Face with Open Mouth
Marctheshark
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2 hours ago
This site is awesome
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