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Home Q & A Board Other Fields Homework Help Business Marketing
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LilyGal LilyGal
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5 years ago

Question 1.

If line filling is overdone, it could result in ________ and customer confusion.

• self-sacrifice

• sales paralysis

• self-cannibalization

• manufacturing inefficiencies

• none of the above

Question 2.

Many sellers offer either general or specific guarantees. Guarantees reduce the buyer's ________ risk.

• perceived

• implied

• real

• actual

• stated
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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sliceofoctopisliceofoctopi
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5 years ago
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LilyGal Author
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#2
5 years ago
Brilliant
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