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To match demand and supply, service marketers can utilize a number of strategies on the demand side. ...

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To match demand and supply, service marketers can utilize a number of strategies on the demand side. ...

Question 1.

Services cannot be stored. This concept is unique to service marketers and is called ________.

• heterogeneity

• perishability

• intangibility

• standardization

• none of the above

Question 2.

To match demand and supply, service marketers can utilize a number of strategies on the demand side. Which of the following is NOT one of these strategies?

• Share services

• Manage demand levels through a reservation system

• Provide complementary services to waiting customers

• Differential pricing

• Cultivate nonpeak demand

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 89 times

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Bakari

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BenAff Author

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Thanks for your help!!

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