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FAITHBELLE FAITHBELLE
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5 years ago

Question 1.

To match supply and demand on the supply side, marketers can employ a number of strategies. Which of the following is NOT one of these strategies?

• Increase consumer participation

• Share services

• Employ a reservation system

• Maximize peak-time efficiency

• Utilize part-time employees

Question 2.

According to Berry, Parasuraman, and Zeithaml, ________ is the single most important dimension of service quality.

• service design

• recovery

• fair play

• listening

• reliability
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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NicoleLoveNicoleLove
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5 years ago
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FAITHBELLE Author
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#2
5 years ago
Smart ... Thanks!
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