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Home Q & A Board Other Fields Homework Help Business Marketing
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BenAff BenAff
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5 years ago
IKEA and Southwest Airlines are among the best practitioners of value pricing—win loyal customers by charging a fairly low price for a high-quality offering. Why is value pricing not a matter of simply lowering prices?
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Marketing Management

Marketing Management


Edition: 13th
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GparkerGparker
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5 years ago
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BenAff Author
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5 years ago
You make an excellent tutor!
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