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The question regarding the various channel functions is not whether or not they need to be performed ...

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The question regarding the various channel functions is not whether or not they need to be performed ...

The question regarding the various channel functions is not whether or not they need to be performed but who is to perform them. All channel functions have three things in common. Which of the following is NOT one of these channel functions?

• They require substantial investments by the producer.

• They can be shifted among channel members.

• They can often be performed better through specialization.

• They use up scarce resources.

• None of the above

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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Good timing, thanks!

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