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Posts: 397
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A year ago
The text defines role as:
 a. The jobs performed by the various channel members.
  b. A set of prescriptions defining what the behavior of a position member should be.
  c. The behaviors that channel members typically engage in.
  d. A set of activities that are appropriate for particular channel members.
  e. The place of the channel member within the marketing channel.

Question 2

Mother henning is the same thing as piggybacking.
 
 Indicate whether the statement is true or false

Question 3

It is best to focus on the tool and its attributes in creating your SMM plan.
 
 Indicate whether the statement is true or false

Question 4

Price should be determined in isolation from the other marketing mix elements.
 
 Indicate whether the statement is true or false

Question 5

The Consumer Price Index (CPI) tracks material price movements from quarter to quarter, is scaled to a base year (1988), and tracks the percentage increase in material commodity prices based on a sample of industrial purchasers.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

A recent study of marketing channels in China found:
 a. That Chinese beer distributors had similar perceptions of power as their western counterparts.
  b. Chinese distributors divide power into legitimate and illegitimate categories.
  c. Chinese distributors were more satisfied when suppliers used coercive power.
  d. Chinese distributors reacted positively to both reward and referent power when used by western suppliers.
  e. Expert power was not effective among Chinese distributors.

Question 7

Direct exporting means that the company sells its products to intermediaries in the company's home country who, in turn, sell the product overseas.
 
 Indicate whether the statement is true or false

Question 8

In some ways, suppliers of these services act like advertising agencies.
 
 Indicate whether the statement is true or false
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Answer verified by a subject expert
wrote...
Posts: 417
Rep: 0 0
A year ago
Answer to #1

B

Answer to #2

T
Cooperative exporting is referred to as piggybacking or mother henning. In cooperative exporting, companies use the distribution system of exporters with established systems of selling abroad who agree to handle the export function of a non-competing company on a contractual basis. In this way the company piggybacks off of an existing distribution system.

Answer to #3

FALSE

Answer to #4

F

Answer to #5

FALSE

Answer to #6

A

Answer to #7

F
Indirect exporting means that the company sells its products to intermediaries in the company's home country who, in turn, sell the product overseas. A company engaging in indirect exporting can use middlemen such as export management companies, trading companies, or agents/brokers to distribute its products overseas.

Answer to #8

TRUE
1
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