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Home Q & A Board Other Fields Homework Help Business Marketing
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yufeige4 yufeige4
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5 years ago
A textbook manufacturer uses a direct sales force to reach the college market, a telemarketing division to reach small independent bookstore owners, and rack jobbers to reach retail outlets. This is an example of what type of marketing systems?
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Marketing Management

Marketing Management


Edition: 13th
Authors:
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jzhu11jzhu11
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yufeige4 Author
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5 years ago
Thanks
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