Any organization selling to the final consumers is doing retailing. However, it matters how the ...

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Any organization selling to the final consumers is doing retailing. However, it matters how the ...

Any organization selling to the final consumers is doing retailing. However, it matters how the goods or services are sold and where they are sold.

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Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 77 times

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