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Villerys39 Villerys39
wrote...
Posts: 476
5 years ago
The ability to identify the brand within the category, in sufficient detail to make a purchase, is known as ________.

• brand awareness

• category need

• brand attitude

• brand purchase intention

• brand conviction
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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anuja709anuja709
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Posts: 375
5 years ago
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Villerys39 Author
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5 years ago
This calls for a celebration Person Raising Both Hands in Celebration
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