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lstar1993 lstar1993
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John Maloney saw buyers as expecting one of four types of reward from a product: rational, sensory, social, or ego satisfaction. Crossing these four types of rewards with the three types of experience generates 12 types of messages.  Explain the phrase "Real beer taste in a great light beer."
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Marketing Management

Marketing Management


Edition: 13th
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IsackIsack
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lstar1993 Author
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5 years ago
Correct Slight Smile TY
Jodias
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Thanks
7.prime7105
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2 hours ago
this is exactly what I needed
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