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A week ago
John Maloney saw buyers as expecting one of four types of reward from a product: rational, sensory, social, or ego satisfaction. Crossing these four types of rewards with the three types of experience generates 12 types of messages.  Explain the phrase "Real beer taste in a great light beer."
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Marketing Management
Edition: 13th
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"Real beer taste in a great light beer" is a sensory-reward promise connected with product-in-use experience
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