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elbthwtkns01 elbthwtkns01
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5 years ago
When setting the advertising budget, marketers must consider the ________.

• message details

• cost of new product development

• stage in the product life cycle

• cost of television time

• buyer's reaction to the campaign
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 95 times
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Replies
wrote...
5 years ago
stage in the product life cycle
elbthwtkns01 Author
wrote...
5 years ago
Smart ... Thanks!
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