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malabranche13 malabranche13
wrote...
Posts: 478
5 years ago
Marketing managers must prepare implementation and control plans that cover the various elements of the sales promotion program.  ________ is the time necessary to prepare the program prior to launching it.

• Lead time

• Pretesting

• Sell-in time

• Forwarding

• Duration
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 71 times
2 Replies

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Replies
wrote...
5 years ago
Lead time
malabranche13 Author
wrote...
5 years ago
Helps a lot... Now I'm ready for my quiz
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