Top Posters
Since Sunday
r
4
L
4
3
d
3
M
3
l
3
V
3
s
3
d
3
a
3
g
3
j
3
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
lstar1993 lstar1993
wrote...
Go to Answer
Posts: 498
Rep: 25 0
5 years ago
Supply-side measurement of event effectiveness focuses on ________.

• potential exposure to the brand by assessing the extent of media coverage

• incremental sales earned during the event

• reported exposure from consumers

• reported changes in customer perception of the brand

• incremental sales earned as a result of the event
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 74 times
2 Replies
Replies
Answer verified by a subject expert
beunikuelbeunikuel
wrote...
#1
Posts: 398
Rep: 64 0
5 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

lstar1993 Author
wrote...
#2
5 years ago
Smart ... Thanks!
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  2103 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Related Images
  
 424
  
 922
  
 276
Your Opinion
Who's your favorite biologist?
Votes: 608
Previous poll results: Which industry do you think artificial intelligence (AI) will impact the most?