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wrote...
Posts: 167
2 months ago
Supply-side measurement of event effectiveness focuses on ________.

• potential exposure to the brand by assessing the extent of media coverage

• incremental sales earned during the event

• reported exposure from consumers

• reported changes in customer perception of the brand

• incremental sales earned as a result of the event
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Marketing Management
Edition: 13th
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Posts: 189
2 months ago
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potential exposure to the brand by assessing the extent of media coverage
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wrote...
2 months ago
Smart ... Thanks!
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