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wrote...
Posts: 80
A week ago
Supply-side measurement of event effectiveness focuses on ________.

• potential exposure to the brand by assessing the extent of media coverage

• incremental sales earned during the event

• reported exposure from consumers

• reported changes in customer perception of the brand

• incremental sales earned as a result of the event
Source  Download
Marketing Management
Edition: 13th
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wrote...
Posts: 83
A week ago
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potential exposure to the brand by assessing the extent of media coverage
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wrote...
A week ago
Smart ... Thanks!
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