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liljay liljay
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A decade ago, the advertising-to-sales-promotion ratio was about 60:40. Today, in many consumer-packaged-goods companies, sales promotion accounts for 75% of the combined budget. Several factors contribute to this rapid growth. List and explain these factors.
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Marketing Management

Marketing Management


Edition: 13th
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getdhgetdh
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liljay Author
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5 years ago
I appreciate what you did here, answered it correctly Smiling Face with Open Mouth
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