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lizsmith lizsmith
wrote...
Posts: 486
5 years ago
The way the promotional material gets to the consumer is known as the ________.  For example, a 15-cents-off coupon can be sent by mail, offered in stores, or attached to the product packaging.

• condition

• implementation

• distribution vehicle

• supply side

• duration
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 42 times
1 Reply

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Replies
wrote...
5 years ago
distribution vehicle
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