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Why are more and more companies investing funds into creating "experiences" for their consumers?

asprague24

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Why are more and more companies investing funds into creating "experiences" for their consumers?

Why are more and more companies investing funds into creating "experiences" for their consumers?

Textbook

Marketing Management

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 48 times

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Nikki_LYNN

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asprague24 Author

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