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dupoyjohn134 dupoyjohn134
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When the new-product prototype is ready, it must be put through rigorous functional tests and customer tests. Consumer testing can take several forms, from bringing consumers into a laboratory to giving them samples to use in their homes. Consumer preferences can be measured in several ways. List the three most common ways that consumer preference is measured.
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Marketing Management

Marketing Management


Edition: 13th
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osvaldoguzmanosvaldoguzman
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dupoyjohn134 Author
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Thanks
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