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msouthern msouthern
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The consumer-adoption process focuses on the mental process through which an individual passes from first hearing about an innovation to final adoption or use of the product/service. Adopters of new products have been observed to move through five distinct stages. List and define these stages.
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Marketing Management

Marketing Management


Edition: 13th
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gdchavis1gdchavis1
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msouthern Author
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5 years ago
Helps a lot... Now I'm ready for my quiz
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