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Your company has brought in 25 consumers identified as innovators and/or heavy users of its products ...

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Your company has brought in 25 consumers identified as innovators and/or heavy users of its products ...

Your company has brought in 25 consumers identified as innovators and/or heavy users of its products and is observing them as they use your new product. This test is intended to expose unanticipated problems of safety and servicing and to alert you to customer training and servicing requirements. In marketing terms, this is called ________.

• product testing

• beta testing

• alpha testing

• design testing

• regional testing

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Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 69 times

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Just got PERFECT on my quiz

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