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Posts: 176
3 months ago
________ calls for developing a master chart showing the simultaneous and sequential activities that must take place to launch the product.  By estimating how much time each activity takes, the planners estimate completion time for the entire project.

• Product adoption

• Critical path scheduling

• Inventory management

• Innovation diffusion

• Personal influence
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Marketing Management
Edition: 13th
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3 months ago
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Critical path scheduling
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