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Posts: 148
2 months ago
Not everyone believes a customer focus helps to create better new products.  Why might this be?
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Marketing Management
Edition: 13th
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2 months ago
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As Henry Ford famously said, "If I'd asked people what they wanted, they would have said a faster horse."  Customers don't always know what they really want, or what could be possible.  Relying solely on customers in innovation can result in short-sighted product development and miss real potential breakthroughs because customers may not be able to conceptualize ground-breaking innovations.
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wrote...
2 months ago
Thank you, thank you, thank you!
wrote...
2 months ago
You're welcome
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