× Didn't find what you were looking for? Ask a question
Top Posters
Since Sunday
5
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
New Topic  
Crystalboo92 Crystalboo92
wrote...
Posts: 545
5 years ago
Differentiate between a product idea and a product concept.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 45 times
1 Reply

Related Topics

Replies
wrote...
5 years ago
A product idea is a possible product the company might offer to the market.  A product concept is a more elaborated version of the idea expressed in consumer terms.
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  1344 People Browsing
Related Images
  
 257
  
 490
  
 559
Your Opinion
Where do you get your textbooks?
Votes: 372

Previous poll results: Do you believe in global warming?