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miks miks
wrote...
Posts: 474
5 years ago
When forces for global integration are low and forces for national responsiveness are high, a strategy that ________ makes sense.

• treats the world as a single market

• standardizes all elements of the marketing mix

• views the marketplace as completely homogeneous

• treats the world as a portfolio of national opportunities

• none of the above
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Replies
wrote...
5 years ago
treats the world as a portfolio of national opportunities
miks Author
wrote...
5 years ago
Thanks
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