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dwilliams11 dwilliams11
wrote...
Posts: 443
4 years ago
Which marketing philosophy emphasizes interacting with customers on a regular basis and giving them reasons to maintain a bond with a company's brands over time?

▸ Differentiated marketing

▸ Relationship marketing

▸ Social marketing

▸ Global marketing
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
Author:
Read 81 times
1 Reply

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Replies
wrote...
4 years ago
Relationship marketing
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