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Lighting2551 Lighting2551
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4 years ago
Emphasizing the negative consequences that may occur unless a consumer changes behavior is called ________.

▸ a rational appeal

▸ comparative marketing

▸ social marketing

▸ a fear appeal
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
Author:
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purplepanda1516purplepanda1516
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Lighting2551 Author
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4 years ago
Thanks
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