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Lighting2551 Lighting2551
wrote...
Posts: 342
4 months ago
Emphasizing the negative consequences that may occur unless a consumer changes behavior is called ________.

▸ a rational appeal

▸ comparative marketing

▸ social marketing

▸ a fear appeal
Textbook 

Consumer Behavior: Buying, Having, and Being


Edition: 12th
Author:
Read 71 times
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purplepanda1516purplepanda1516
wrote...
Posts: 339
4 months ago
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a fear appeal
1

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wrote...
4 months ago
Thanks
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