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Posts: 170
A week ago
Emphasizing the negative consequences that may occur unless a consumer changes behavior is called ________.

▸ a rational appeal

▸ comparative marketing

▸ social marketing

▸ a fear appeal
Source  Download
Consumer Behavior: Buying, Having, and Being
Edition: 12th
Author:
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Posts: 212
A week ago
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a fear appeal
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A week ago
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