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tlc_71111 tlc_71111
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4 years ago
Explain the concept of guerrilla marketing and give an illustration of how this promotion/communication technique might be applied. Be specific in your comments.
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
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Do What Makes You Come Alive
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purplepanda1516purplepanda1516
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4 years ago
You make an excellent tutor!
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Thanks for your help!!
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