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meikunn2565 meikunn2565
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4 years ago
Which of the following best explains why marketers view teens as "consumers-in-training"?

▸ Teenagers have little influence on their families' purchase decisions, but they carefully watch and model the consumer behavior of their parents.

▸ Teenagers have little discretionary income, so they have few opportunities to make independent purchase decisions.

▸ Marketers typically do not begin targeting consumers until they are teenagers.

▸ Teenagers often develop brand loyalty during their adolescence, committing to a brand and continuing to purchase it for decades to come.
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
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brigettelearnbrigettelearn
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4 years ago
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