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meikunn2565 meikunn2565
wrote...
Posts: 461
4 years ago
Customer loyalty manifests itself in key customer behaviors including:

▸ resistance to switch to a competitor.

▸ willingness to recommend the company to others.

▸ repeat buying (or the intention to do so).

▸ All of the above must be present for customer loyalty.
Textbook 
Customer Service: Career Success Through Customer Loyalty

Customer Service: Career Success Through Customer Loyalty


Edition: 6th
Author:
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urbacoreurbacore
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Posts: 367
4 years ago
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