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Molly is shopping at an online bookstore. She searches for a title that a friend recommended. When ...

alperkilic

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Molly is shopping at an online bookstore. She searches for a title that a friend recommended. When ...

Molly is shopping at an online bookstore. She searches for a title that a friend recommended. When the book appears, an alert is presented at the side of the screen. It lists a series of other book titles. At the top of the list, Molly reads, "Readers who purchased this title also bought." What is this an example of?
A) cross-selling
B) up-selling
C) operational CRM
D) her purchase history
E) data analysis

Textbook

THINK Marketing, Canadian Edition

Edition: 1^st

Author: Tuckwell

Read 392 times

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alperkilic Author

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5 years ago

Correct again Happy Dummy

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daisie678

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3 years ago

That should be a part of the up-selling strategy in Shopping if I'm not wrong.

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