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What type of research firm specializes in one, or, at most, a few marketing research activities?

JWD#

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What type of research firm specializes in one, or, at most, a few marketing research activities?

What type of research firm specializes in one, or, at most, a few marketing research activities?

▸ A full-service supplier firm

▸ A syndicated data service firm

▸ An internal supplier firm

▸ A limited-service supplier firm

Textbook

Marketing Research

Marketing Research

Edition: 9^th

Authors: Burns, Veeck

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