The sunshine effect is a general feeling about a store or brand that can bias a respondent's ...

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The sunshine effect is a general feeling about a store or brand that can bias a respondent's ...

The sunshine effect is a general feeling about a store or brand that can bias a respondent's impressions on its specific properties.

▸ true

▸ false

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Marketing Research

Edition: 9^th

Authors: Burns, Veeck

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