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bosmann bosmann
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7 years ago
When using a semantic differential, the respondent is typically asked to rate a brand, store, or some other object in terms of bipolar adjectives, such as cold and warm.
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Basic Marketing Research

Basic Marketing Research


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spicerspicer
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bosmann Author
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7 years ago
You make an excellent tutor!
aznzergs
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Just got PERFECT on my quiz
deathwing
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2 hours ago
Smart ... Thanks!
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