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desiree_n desiree_n
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2 years ago
The size of a random sample depends on the client's desired accuracy (acceptable margin of sample error) balanced against the ________.

▸ ability of the research firm to collect the data

▸ time required to collect the proper data

▸ research objectives

▸ cost of data collection for that sample size
Textbook 
Marketing Research

Marketing Research


Edition: 9th
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sweetaliasweetalia
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2 years ago
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desiree_n Author
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Thanks
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this is exactly what I needed
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Thanks for your help!!
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