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When considering how to market a product internationally, what can be used to ensure the exact same ...
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When considering how to market a product internationally, what can be used to ensure the exact same ...
When considering how to market a product internationally, what can be used to ensure the exact same product is sold everywhere around the world?
▸ Standardization
▸ Joint licensing agreements
▸ A transnational strategy
▸ A strong promotion strategy
▸ Franchising
Textbook
Business in Action
Edition:
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th
Authors:
Bovee, Thill
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Standardization
Standardization is selling the same product, without modification, everywhere in the world. Customization can accommodate the lifestyles and habits of local target markets.
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