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phoebe.lou phoebe.lou
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When considering how to market a product internationally, what can be used to ensure the exact same product is sold everywhere around the world?

▸ Standardization

▸ Joint licensing agreements

▸ A transnational strategy

▸ A strong promotion strategy

▸ Franchising
Textbook 

Business in Action


Edition: 9th
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DratiniDratini
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Standardization

Standardization is selling the same product, without modification, everywhere in the world. Customization can accommodate the lifestyles and habits of local target markets.

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