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gringoboy6 gringoboy6
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A year ago
Micromarketing differs from undifferentiated marketing in that micromarketing ________.

▸ ignores differences among buyers

▸ focuses on only a single market segment

▸ has one marketing mix for the entire market

▸ sells a variety of products to several target customer groups

▸ targets a single location or even a single customer
Textbook 
Business in Action

Business in Action


Edition: 9th
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Ama1911Ama1911
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A year ago
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