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hardy7luver hardy7luver
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A year ago
Which of the following is referred to as the bundle of value offered in a marketing exchange, for the purpose of satisfying a need or want?

▸ Products

▸ Marketing mix

▸ Goods

▸ Value captured

▸ Promotion
Textbook 
Business in Action

Business in Action


Edition: 9th
Authors:
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duankong-feiduankong-fei
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A year ago
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