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Statingu Statingu
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9 years ago
Identify the correct statement about the CRM-based marketing system.
A) Share of wallet indicates what percent of all purchase value in the category is your brand.
B) The acquisition rate is the percentage of customers in group that were obtained at the same time who are still customers.
C) The survival rate is the probability of a customer being active or purchasing in a given time frame.
D) The lifetime duration is the percentage of customers who return who had previously defected.
Textbook 
Marketing Management

Marketing Management


Edition: 4th
Authors:
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Russo88Russo88
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9 years ago
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Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫

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Statingu Author
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#2
9 years ago
This is wonderful, thank you for the help, I appreciate it a lot!
wrote...
#3
9 years ago
You're welcome Wink Face
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫
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