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Uomo Uomo
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8 years ago
An important distinction should be made between a firm's core product and its actual product.  While the core product may be a CD that contains an antivirus software program, the actual product may have a number of characteristics, include a quality level, features, design, a brand name, and packaging.

Is this statement true or false? Neutral Face

A) True
B) False
Textbook 
Entrepreneurship: Starting and Operating a Small Business

Entrepreneurship: Starting and Operating a Small Business


Edition: 3rd
Authors:
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Registered in a two-year entrepreneurship course
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fashionfashion
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8 years ago
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Uomo Author
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#2
8 years ago
Problem solved, thanks...
Registered in a two-year entrepreneurship course
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#3
8 years ago
I'll be around if you need anything else...
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