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79ed 79ed
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8 years ago
Which of the following circumstances would best require a push strategy to be implemented for product promotion?
A) products in question are industrial goods
B) channel members wield a great deal of power relative to that of producers
C) distribution channels are lengthy
D) buyers display a great deal of brand loyalty to particular product
Textbook 
International Business: The Challenges of Globalization

International Business: The Challenges of Globalization


Edition: 7th
Author:
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kelbakelba
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8 years ago
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79ed Author
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#2
8 years ago
Phenomenal!
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#3
8 years ago
Let me know if you need anymore help
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