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a8oobra a8oobra
wrote...
Posts: 3806
8 years ago
_____ is defined as the customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers.
A) TQM
B) Customer-relationship management
C) Customer-perceived value
D) Customer satisfaction
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
Read 112 times
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magnasmagnas
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Posts: 3806
8 years ago
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a8oobra Author
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8 years ago
Worth the wait Hour Glass with Flowing Sand

Just confirmed your answer with a friend, it's right
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8 years ago
Good Slight Smile
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