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a8oobra a8oobra
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8 years ago
All of the following are major external sources of new-product ideas, except which one?
A) Some companies employ creative approaches, including both "method and madness" in helping them to generate new product ideas.
B) Competitors are a good source of new-product ideas.
C) Good ideas come from watching and listening to customers.
D) Companies can conduct surveys or focus groups to learn about consumer needs and wants.
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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#1
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8 years ago
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a8oobra Author
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#2
7 years ago
I totally agree with your answer, I thought so too actually (not to take away from your glory Wink Face)

Thank you
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#3
7 years ago
PM me if you need more help
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