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nailat nailat
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7 years ago
Green Grain marketers have established a positioning plan that stresses low price. Salespeople are expected to use transactional selling tactics and offer discounts and allowances to farmers as needed. Which type of discount would most likely be given to a farmer who agrees to put the Green Grain logo on the side of his barn and Green Grain signs along the road near his farm?
A) dealer allowance
B) trade discount
C) seasonal discount
D) promotional allowance
E) functional discount
Textbook 
Selling Today: Creating Customer Value

Selling Today: Creating Customer Value


Edition: 13th
Authors:
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NicroNicro
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7 years ago
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nailat Author
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7 years ago
Correct Slight Smile
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7 years ago
de nada
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