Advertising via behavioral targeting implies that only those consumers known to be interested in a topic would receive ads from a marketer.
Indicate whether the statement is true or false
Question 2Personal interviews offer less sample control than other approaches.
a. True
b. False
Indicate whether the statement is true or false
Question 3Analytical CRM includes:
a. database enhancement.
b. performance measurement.
c. both of the above.
Question 4Phishing occurs when a competitor or other party clicks on a sponsored link repeatedly in order to foul up advertising effectiveness.
Indicate whether the statement is true or false
Question 5The location of personal interviews depends on the needs of the research and the convenience of the respondents.
a. True
b. False
Indicate whether the statement is true or false
Question 6What are foundations of a CRM program?
a. Sales force automation and customer service
b. Marketing and promotion
c. Customer service and email marketing
Question 7Information control refers to resource issues such as the time and monetary costs of different data collection methods.
a. True
b. False
Indicate whether the statement is true or false
Question 8The problem with keyword-matching advertising is that advertisers cannot specify the country where ads are to be sponsored and particular local areas to where ads are to be targeted.
Indicate whether the statement is true or false
Question 9The CRM process:
a. is driven by customer information.
b. makes segmentation obsolete.
c. is useful only for outbound marketing programs.
Question 10A critical element of search engine advertising is that this form of advertising attempts to place messages in front of people precisely when their natural search efforts indicate they apparently are interested in buying a particular good or service.
Indicate whether the statement is true or false
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