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normie normie
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7 years ago
What is meant by the term effective with respect to advertising?
A) The advertising media exposure was purchased at the lowest possible cost to reach the target audience.
B) The advertising delivers the results the marketer has specified for the advertising.
C) The advertising wins creativity awards, such as the Effie or the Clio.
D) The advertising is remembered by at least 50 percent of the target audience.
E) The advertising results in increased sales.
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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normie Author
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#2
7 years ago
makes so much more sense now, thanks
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